Obviously, the quality management was crucial for Ikea and the quality management laid the foundation to its control system. Today, the quality management actually provides an opportunity to increase the effectiveness and productivity of a company due to the optimization of the existing resources of the company and fully realizing its potential.
At the same time, it should be said that quality management does not necessarily refers to the quality of products or services solely.
In stark contrast, the modern concept of the total quality management encompasses practically all branches of an organization and implies that quality is the priority direction in the development of all units and work of all parts of an organization. Basically, total quality management is a management strategy that targets at embedding awareness of quality in all organizational processes. For instance, D. Royse (2006) defines total quality management as “a management approach for an organization, centered on quality, based on the participation of all its members and aiming at long-term success through customer satisfaction, and benefits to all members of the organization and to society” (155).
Furthermore, the emergence of total quality management, especially in recent years, has been determined by the growing importance of the quality of products and services supplied to customers. The effective quality management was an important step on the way to gaining a larger market share since it is more and more difficult to maintain positive performance in the situation of a constantly growing competition. Often quality turns to be the major advantageous of companies operating in developed countries. At the same time, quality management also contributes to the creation of a positive public image of a company since customers, being satisfied with the quality of products or services they receive, would readily become loyal customers of this company. In such a way, the positive customer experience leading to the growing popularity of the brand of a company is another argument in favor of the wider implementation of quality management. No wonder that nowadays, many companies have focused on the implementation of total quality management, including such companies as Ikea and others.
However, the implementation of quality management may be not an easy task. In actuality, many companies may face a serious problem of the lack of the unified standards of quality that may be a serious obstacle on the way to the improvement of quality and, therefore, effectiveness of functioning of a company. At this point it should be said that standardization should be one of the first steps that a company needs to make in order to develop a clear and unified system of standards of quality.
The development of quality management is not only a popular trend in the modern business but it is also an essential condition of the progress of any organization. In fact, nowadays, quality is rather viewed as the major objective of the functioning of an organization leading to the customer satisfaction. As a result, by means of the implementation of total quality, a company can benefit consistently from the increasing of the level of customer satisfaction. Obviously, quality management proves to be highly effective because it contributes to the growing effectiveness and productivity of a company and, at the same time, enhances its position in the market by means of developing a positive customer experience that naturally leads to customer loyalty and, therefore, popularity and recognition of the company’s brand.