Having spent a day with HR manager Mr. Faruqe Ahmad, we have come to the conclusion that Qatar National Hotels Company is a stably developing company with clearly defined strategies and objectives, whose main values are sustainability, focus on people and knowledge innovation. Applying situational analysis and combining traditional and contemporary market structures, the company has already reached significant results and aims to move forward by introduction innovative approaches in management such as electronic management systems.
However, in our opinion, the main adjustments to be made in the company are, above all, connected with adopting personnel development technologies. In the contemporary conditions, the stake on the development of organizational capabilities is now one of the key ideas in management theories. It is believed that at least 80% of company’s efficiency is based on good organizational structure, which is also a key to the most sustainable competitive advantage (Miller, 2011). However, organizational capabilities, built into processes and culture of the company, are now weightier for the success in competition, than the possession of any other resources, both tangible (real estate, facilities, etc.) and intangible (reputation, brand, etc.). Thus, a successful company is using the same factors of production, as its competitors, but due to special organizational capacity is able to transform these factors into services of higher quality or lower costs, and make it faster than others.
In general, for the introduction of new tools and technologies, the company should possess: the availability of proven techniques, technologies and tools; the presence of the data base of cases of successful applications and operations, and, finally, a system of training specialists in this field.
This is where business-engineering should be applied (the technology of construction and development of business systems based on an engineering approach). It is based on the use of models, and not the economic business model or investment business cases, which calculate the economic benefit of business development in a relatively predictable long-term perspective, but organizational models within the frameworks of which the designing of new business processes and structures for new strategic ideas is taking place. Such models allow the manager to see all the essential connections between the elements of the business system, as well as possible consequences of decisions. For example, it is essential to understand the relationships inside the chain of “goals of business strategy, goals and indicators of functional systems, objectives of the processes, work performed, competence and motivation of personnel”. In practice, it is confirmed that the application of the modern means of informational support of organizational management typically leads to the following system effects: 1) Overall improvement of management and control at all the levels of the company; 2) Reduced response time to the changes of the environment; 3) Strengthening the abilities of implementing strategies defined; 4) Accumulation and ability to transfer organizational knowledge; 5) Growth in the value of the company due to the high assessment of the abovementioned factors.
Marcus, J., & Dam, N. van. (2007). Organization and management: An international approach. Routledge.
Miller, K. (2011). Organizational Communication: Approaches and Processes. 6th ed. Wadsworth Publishing.
O’Fallon, M.J., & Rutherford, D.G. (2010). Hotel Management and Operations. 5th ed. Wiley.
Wagner-Tsukamoto, S. (2003). Human Nature and Organization Theory: On the Economic Approach to Institutional Organization. Edward Elgar Pub.