Tag Archives: AFC Bournemouth

Research paper: Developing an Integrated Marketing Communication plan for AFC Bournemouth

Social media strategy development is crucial for digital marketing campaign effectiveness, because as it was mentioned above, the target audience is very active, it likes exploring new things, including sport events. The social media provide the excellent opportunity of direct communication with the customer and this is their major difference from the traditional media what Continue Reading

Research paper: Developing an Integrated Marketing Communication plan for AFC Bournemouth

AFC Bournemouth’s website is properly developed. It allows the customers to use it to search the information about the club, to book the tickers and use other services for the customers. The website may be found at the following address: www.afcb.co.uk. It should be indicated that AFC Bournemouth’s website suggests its users a very efficient Continue Reading

Term paper: Developing an Integrated Marketing Communication plan for AFC Bournemouth

According to the research available to the Advertiser, Bournemouth supporters may be described as male aged 25-44, white, married/living with partner and earning on average £40,881 pa. AFC Bournemouth can boast a 36% A/B and 47% C1 audience. In terms of territory, the present marketing campaign will be targeted on the whole UK, with a Continue Reading

Essays: Developing an Integrated Marketing Communication plan for AFC Bournemouth

The effective implementation of Integrated Marketing Communication plan requires various resources, financial and human. Additionally, a clear vision of how the plan will be implemented step by step is required. A vision is needed to implement the marketing activities successfully. It could be noted that the effectiveness of the Integrated Marketing Communication plan may be Continue Reading

Essays: Developing an Integrated Marketing Communication plan for AFC Bournemouth

Sport is not simply an entertaining hobby but it is often a serious business project. The best marketing strategies may be applied to make a sport project profitable for its owners. It would be a serious mistake to implement the marketing strategy without considering such inevitable elements as the right message to the potential customers Continue Reading