Tag Archives: Corporate social responsibility

Term paper on The role of Corporate Social Responsibility (CSR) in Creating Brand image

Dowling D. (2001) stress the fact that social responsibility often helps to prevent or at least “smooth” the negative effects of scandals that could damage the image and reputation of the company. This is especially important for companies which own expensive retail brands, as they often become targets of attacks in the press, of various Continue Reading

Essays on The role of Corporate Social Responsibility (CSR) in Creating Brand image

Many authors (Best R. J., 2004; Grayson, D. and Hodges, A., 2004) point out benefits that the CSR can bring to the company. Among the most important benefits can be called: – helps to create positive image – helps in expanding its customer base, strengthening partnerships; – makes more easy and constructive the interaction with Continue Reading

Essay on The role of Corporate Social Responsibility (CSR) in Creating Brand image

In modern society there is an increased attention to issues of social responsibility. The implementation of social projects has become an integral part of the image of any corporation and its success in the competition struggle. Business has great possibilities and therefore society expects to use them for solving social problems. These social commitments of Continue Reading

Buy essay on Corporate social responsibility and business ethics

Speaking about the further development of corporate social responsibility of LG electronics Company, it is possible to make the following recommendations: 1. To participate in activities that contribute to strengthening the position in the countries in which the company operates, and not to break the rules set by local laws on environmental protection, public health, Continue Reading

Essay on Corporate social responsibility and business ethics

Social responsibility and business ethics in the modern view assumes that the problem of the enterprise is to meet the needs, requirements and interests of consumers more effectively and efficiently than competitors, so that to maintain and strengthen the welfare of consumers and society as a whole. The purpose of this paper is to examine Continue Reading