Tag Archives: User Generated Content

Term paper on The Role of User Generated Content for Online Brand Reputation of Tourism Organizations

British Airways is aware of the close collaboration with its customers to develop a positive user generated content concerning the company. What is meant here is the fact that British Airways focuses on the formation of the positive company-customer relationships and the customer satisfaction. In this regard, British Airways attempts to reach the high level Continue Reading

Essays on The Role of User Generated Content for Online Brand Reputation of Tourism Organizations

the development of online business of British Airways and gaining positive reputation through user generated content online comprise the core of the current marketing strategy of the company. In fact, the company is aware of the role of internet in the contemporary society and British Airways attempt to use the full potential of internet to Continue Reading

Essay on The Role of User Generated Content for Online Brand Reputation of Tourism Organizations

Today, the development of tourism affects consistently the economic development of countries and opens larger opportunities for tourism organization to accelerate their business development. In this regard, largest companies, such as British Airways, focus on the development of their tourist services to improve their position in the market. At the moment, British Airways is one Continue Reading

Essays on The Role of User Generated Content for Online Brand Reputation of Tourism Organizations

In order to demonstrate innovation and imagination addressing online reputation of the company’s brand British Airways, it is necessary to refer to examples from user generated content. In one of the blogs, Duncan Morris writes about reputation wars between two powerful companies: British Airways and Virgin Atlantic. He compares online reputation of these companies and Continue Reading

Essay on The Role of User Generated Content for Online Brand Reputation of Tourism Organizations

It is known that brand reputation plays an important role in the development of any organization in today’s competitive environment. Online brand reputation is one of the effective modern tools used in any business, including tourism industry. Some experts in reputation management are sure that today online brand reputation is “a key element of any Continue Reading